KUALA LUMPUR, 11 December 2024 My Food 2025 will debut alongside the well-established International Café and Beverages Show (ICBS) 2025 at the Kuala Lumpur Convention Centre, offering a platform for local suppliers to connect directly with café operators and key stakeholders. As demand grows for locally sourced products, My Food 2025 champions the importance of shorter supply chains and local food sourcing, contributing to more robust food security in Malaysia.

The rising trend towards local sourcing is vital in improving Malaysia’s food security by creating more reliable, resilient supply chains. My Food 2025 provides a unique space for local food producers, café operators, and stakeholders to foster these connections. Shorter supply chains not only reduce reliance on imports but also contribute to better food accessibility for both urban and rural communities.

“We’ve seen ICBS grow rapidly over the past few years, thanks to partnerships like the National Coffee Championships. My Food 2025 offers a similar opportunity for local suppliers to engage directly with café operators and boost food security by reducing the complexity of supply chains,” said Alun Jones, Project Director, Montgomery Asia. “By encouraging more local sourcing, we also naturally shorten the distance from farm to table, contributing to more efficient, resilient food systems.”

“We are proud to support and be a part of initiatives like My Food 2025, which bring together local suppliers and café operators to create more efficient supply chains. By sourcing food locally, we help strengthen food security and contribute to Malaysia’s local food economy. My Food 2025 has the potential to accelerate the growth of local sourcing within the food and beverage industry including the café sector, providing an essential platform for suppliers to connect with the café culture and meet evolving consumer preferences,” said John Burke, General Manager of the Kuala Lumpur Convention Centre (KLCC).

Exhibitor Opportunities

Exhibitors at My Food 2025 will have the chance to connect with key café operators, local producers, and industry leaders who are committed to strengthening local food sourcing. As more cafés and restaurants shift toward locally sourced ingredients, exhibitors will benefit from these growing trends and have direct access to a rapidly expanding market.

My Food 2025 also aligns with Malaysia’s shift towards self-reliance in food production, focusing on resilience and sustainability rather than traditional self-sufficiency ratios (SSR). This complements national policies that emphasise diversifying food sources and improving nutritional outcomes for communities across the country. Through these connections, exhibitors will play an integral role in the evolution of Malaysia’s café industry and its alignment with broader food security goals.

Complementing the Café Ecosystem

As sustainability becomes an integral part of café operations, My Food 2025 offers a subtle yet significant contribution by promoting locally sourced foods. While the event primarily supports local suppliers, the natural consequence of shorter supply chains is a reduction in carbon footprints, which aligns with the café sector’s evolving sustainability goals. Urban farmers, local producers, and food innovators will find opportunities to collaborate with café operators, ensuring a steady supply of high-quality local ingredients that complement the café lifestyle.

Attendees will also have the chance to explore sustainable food sourcing in targeted discussions, network with industry leaders, and discover how homegrown products can enhance the café experience in Malaysia and beyond.

For more information, please visit: https://intl-cbs.com/.