KOTA KINABALU, Malaysia
The Ministry of Agriculture and Food Security, in collaboration with Opulence Exhibition Services Sdn Bhd, held the pre-launch of MyFood 2026 on August 1 at the Sabah International Convention Centre (SICC).
The event was officiated by YB Datuk Arthur Joseph Kurup, Deputy Minister of Agriculture and Food Security, in conjunction with the national celebration of Hari Peladang, Penternak dan Nelayan Kebangsaan (HPPNK) 2025. MyFood 2026 champions the ‘slow food’ movement – an international response to fast food culture that values traditional cooking methods, local ingredients, and sustainable practices. The concept advocates for food that is ‘good, clean, and fair’ – good in taste and nutrition, clean in production, and fair to both producers and consumers.
This movement is especially relevant in Malaysia, where rich culinary heritage meets an urgent need for food security and environmental responsibility. MyFood 2026 aims to bring this narrative forward – by empowering producers, attracting investors, and reconnecting Malaysians with healthy, locally
grown food.
Reflecting on the COVID-19 lockdowns, Arthur pointed out that many urban residents spent nearly three months without stepping outdoors, while kampung communities remained self-sufficient – growing vegetables, catching fish, and harvesting fruits. He emphasized that this kampung lifestyle, inherited from generations past, proved valuable during times of crisis. He welcomed the RM29 million allocation announced by Prime Minister Datuk Seri Anwar Ibrahim to
support the agricultural value chain from cultivation to export. MyFood 2026 is scheduled for May 7-9, 2026, at the Kuala Lumpur Convention Centre (KLCC), in
parallel with the International Cafe and Beverage Show (ICBS) 2026.
