WHY EXHIBIT
My Food will be the only recognized national platform that will focus on Malaysian food production giving manufacturers the opportunity to raise their profile at a time when local food sourcing is gaining momentum. MyFood will also be able to tap into the proven visitor attendance of ICBS and connect with over 15,000 food and beverage professionals. Meet with hotel buying teams, restaranteurs, café owners and government agencies and get your products in the shop window
CONNECTING
BUYERS AND SELLERS
Through the integrated marketing campaign designed for MyFood,
the show will be promoted via a variety of media channels.
EVENT
PREVIEW
An e-brochure with an informative preview of MyFood will be made available and distributed to our targeted database of visitors leading up to the event.
INTERACTIVE MOBILE PLATFORM
Stay tuned for our interactive mobile platform packed with information on what’s in store for all at the show and set up appointments with key stakeholders and clients in advance with this fully interactive pre-show preparation tool.
SOCIAL MEDIA & GOOGLE AD MARKETING
A carefully-crafted set and placement of digital ads will be utilized for social media spaces like Facebook, Instagram, Twitter & LinkedIn as well as Google to reach and engage audiences online all around the world.
PERSONAL
VISIT
The MyFood team will engage directly with market leaders, trade associations and government agencies to ensure the event reaches the right audience and organisations.
PINPOINT
PR
MyFood will engage fully with the local and international press community through our specialist PR team by:
• Distributing key press message on the event.
• Arranging radio and TV presentations.
• Interacting with exhibitors and stakeholders to deliver key messaging in the lead up to the event
TARGETED EMAIL BROADCASTS
A highly targeted EDM campaign will be conducted, focusing on event information, market facts and partnership opportunities with MyFood 2023.
TRADE
MEDIA
An e-brochure with an informative preview of MyFood will be made available and distributed to our targeted database of visitors leading up to the event.
VIP
PROGRAMME
An e-brochure with an informative preview of MyFood will be made available and distributed to our targeted database of visitors leading up to the event.
